Product Marketing Manager

To ignite continuous growth, Jimdo has identified a new avenue of products focusing on the Micro-business segment. Our marketing department is at the forefront of this process, helping the business target and identify the best ways of reaching our customers.

As our Product Marketing Manager you will help build the foundation of our efforts together with your Product Marketing Lead, from ideation of GTM strategies to strengthening of product communication along the customer journey, to finding new avenues for discoverability. Initially you would deep dive in the current flows and understand the status quo, making incremental changes, until you find bigger levers you would want to bet on. Experimentation would be a crucial aspect of your role until we find the ideal customer journey that fits with our target audience. You would be reporting to the Product Marketing Lead.

What you’ll be doing:

• Architecting short and long term go-to-market campaigns, connecting key narratives to product and feature launches.
• Working collaboratively with Product, UX and marketing teams to lead our product and GTM strategy.
• Defining Jimdo’s market positioning and value proposition.
• Conducting user research to identify Jimdo’s personas and jobs-to-done.
• Crafting Jimdo’s product narrative in partnership with Brand Strategy.
• Creating and executing go-to-market plans for Jimdo’s products and features.
• Determining the success metrics and working with data science to measure the impact of your programs.

What you bring to the table:

• 4+ years of Product Marketing experience, preferably focused on SMBs or entrepreneur-focused products.
• Motivation to work collaboratively in a fast-paced environment.
• An understanding of the strategic importance of the target audiences, and how they make buying decisions.
• Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives.
• Creative problem-solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive toward creative solutions.
• Experience with Miro, Confluence and Asana is advantageous.

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What we offer:

Inspiring Mission: At our core, we are driven by a meaningful mission - to empower solopreneurs and small businesses to succeed and to contribute to the sustainability and vibrancy of the communities they serve.

Flexibility and Trust: Our work environment thrives on flexibility and trust. We offer fully remote work set-up with opportunities for in-person collaboration. You can manage your working hours flexibly because we prioritize the results you deliver over the number of hours you put in.

Support for your side hustles: We encourage side hustles. In addition, you get up to three free Jimdo websites for your personal or professional projects that you get to keep forever.

An International Diverse Team: Our team is a mosaic of over 248 individuals hailing from 50+ different countries and working across 15+ diverse locations. We take pride in our openness and inclusivity, with an Employee-led DEI Council and active ERGs that ensure everyone's voices are heard.

Continuous Growth and Career Development: We invest in your growth with company-wide access to LinkedIn Learning and curated learning paths. From day one, you have the chance to contribute your ideas and create a meaningful impact. Our flat hierarchies and swift decision-making processes provide an open platform for your career progression.

Competitive Benefits Package:

• Annual compensation reviews to ensure you're rewarded fairly.
• A remote office set-up bonus to enhance your workspace.
• A unique workation policy that allows you to work from different locations.
• An employee assistance program, offering resources and counseling.
• Plus, a perk that keeps giving: up to three free Jimdo websites for your personal or professional projects that you get to keep forever.

Jimdo is proud to be an equal opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. Our diverse team values and celebrates the uniqueness of each individual. We embrace differences and believe that they enrich our organization, making us stronger and more innovative. Join us, and let's continue to create a workplace where everyone can thrive, regardless of background or identity.